Alex Lieberman’s Vibrant West Entertainment Launches at Tribeca

Producer and entrepreneur Alex Lieberman has introduced Bright West Enjoyment, a new film finance and generation business with a exclusive emphasis on backing documentary material.

The corporation is creating a major splash this month. Three of its following element documentaries — “On the Line: The Richard Williams Tale,” “Subject” and “Rudy! A Documusical” — are established to entire world premiere at the 2022 Tribeca Film Pageant, which kicks off on Wednesday.

“I’m concentrated on funding attention-grabbing tales and trying to serve as a catalyst to assistance jobs get designed,” Lieberman tells Variety. “I never have a brand name filter or a set variety of tale that I’m interested in making. It is not primary to say this, but I appreciate human tales.”

Filmmakers who have labored with Lieberman say he’s dedicated to providing them the means they have to have to get their projects completed and praise him for being familiar with the hard road that non-fiction films frequently have to vacation just before they are done.

“I get in touch with him the soccer mom of documentaries,” says Camilla Hall, 1 of the filmmakers behind “Subject.” “He’s the guy who packs the extra hand sanitizer in his bag. He’s there to assistance out if there’s a problem or a disaster.”

“Rudy! A Documusical” producer Ross Dinerstein adds: “Alex is this sort of a clever man, and he’s sympathetic to the desires of producers. Unbiased documentary filmmaking is a grind, and Alex wholly understands the unpredictability that goes with the territory and rolls with the punches.”

All three of the Tribeca releases are hoping to rating distribution promotions out of the competition. There’s “On the Line,” which Brilliant West backed and which attributes a initially-hand account from Richard Williams, father of Venus and Serena, as he retraces his family’s journey from the courts in Compton to the leading of the tennis entire world. The movie is directed by Stuart McClave and generated by Chavoita LeSane, who is Williams’ son.

Then there is “Subject,” the new film from Woman & Chook, the identical filmmaking and creating staff behind Rita Baghdadi’s “Sirens,” which Lieberman also served finance. It explores the transformative experience of sharing one’s life on monitor by on the lookout at the subjects of 5 past documentaries.

And potentially most sort-busting is “Rudy! A Documusical.” That one particular is directed by Jed Rothstein (“WeWork: Or the Creating and Breaking of a $47 Billion Unicorn”) and developed by Dinerstein’s Campfire Studios and Forbes Leisure. It focuses on the controversial lifetime and job of American politician, law firm and Donald Trump advisor Rudy Giuliani, who has been a community figure for much more than five many years. But interspersed with that rise and tumble saga are staged musical performances from Broadway actors.

In addition to its Tribeca premieres, Vivid West has upcoming projects with generation corporations this kind of as Soledad O’Brien Productions, Movie45 and several movies with Campfire Studios, as nicely as attribute documentaries from filmmakers which include Christopher Charles Scott (“Class Action Park”), Patrick Conway (“Black and Missing”), Jessie Deeter (“The Inventor: Out for Blood in Silicon Valley”) and Steven Robillard (“Ottolenghi and the Cakes of Versailles”), among some others.

“From an financial investment standpoint, I don’t have a established selection,” says Lieberman. “It’s all about offering the filmmakers the assist they will need. From time to time that is ending resources of $50,000 and at times it’s thoroughly funding a movie for effectively about $1 million. The target is to assistance artists to end worrying about cobbling with each other fundraising.”

Bright West Entertainment has also develop into the formal husband or wife and sponsor of Camden Intercontinental Movie Festival’s Filmmaker Solidarity Fund, an initiative launched by CIFF in 2020 to compensate the festival’s participating filmmakers of the two options and shorts. In former years, Camden has presented a percentage of the festival’s virtual box office, but Dazzling West’s partnership for the 2022 fund ensures that all of this year’s filmmakers will be getting payment on invitation to the competition. The fund aims to make the pageant method simpler and fewer annoying for entrants by alleviating any fiscal burden that may well otherwise prevent them from exhibiting their operate.

Prior to launching Dazzling West, Lieberman oversaw west coast improvement for Optomen Productions. Ahead of that, he labored in unscripted enhancement at MGM and Stick Determine Productions.