September 27, 2023

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Major 5 K-Pop Entertainment Businesses Coming into the NFT Small business

SINGAPORE, April 14, 2022 (Globe NEWSWIRE) — Fellaz, a in depth internet3 NFT alternative provider for amusement 3. and repeated collaborator in carrying out fan-centered NFT projects, is retaining an eye on the escalating amount of profitable NFT use-instances. Korea’s existence in the worldwide cultural sector has been expanding in the course of the past ten years. In 2013, Psy’s “Gangnam Design and style” was a phenomenon that came and went. Nonetheless, with BTS obtaining around the globe acclaim, K-pop has turn out to be a world wide craze listed here to stay. “Parasite” and “Squid Online games” expanded the affect of Hallyu (Korean Wave) even further more.

There is a person unique subject of interest prevalent to important entertainment businesses that is main the sector: NFT. NFT is a technological innovation that is drawing considerably notice currently because of to its likely as a new driver for revenue maximization.

Here are the top 5 main entertainment providers in Korea that are checking out the integration of NFT into their business:


Famous for the worldwide phenomenon BTS, HYBE went general public in 2020 and is now the most significant enjoyment business in Korea despite its comparatively brief record. It really is not news that HYBE is on the lookout for a new progress motor other than BTS.

To this close, HYBE has not too long ago declared a partnership with Dunamu, the operator of Upbit, the foremost cryptocurrency exchange in Korea. In November of previous 12 months, HYBE invested USD 400 million in Dunamu for a 2.48% stake, with Dunamu investing USD 570 million in HYBE for a 5.57% stake in the firm’s shares. The deal that was announced in February this yr was for the two providers to set up a joint venture applying HYBE’s IP. With the details to be revealed, HYBE has a short while ago applied for a trademark patent named “Electronic Memento” and declared ideas to open up an NFT trade in the U.S. this 12 months.

2. YG Enjoyment

YG Leisure is a big leisure firm and tunes label sharing its ranks with HYBE, SM, and JYP, and is well-known for its trustworthy lineup of K-pop artists such as Massive Bang, Black Pink, and Winner.

And the associate YG Entertainment selected to enter the blockchain business with is Binance, a world-wide cryptocurrency trade. In February this year, YG Leisure declared its strategic partnership with Binance. The offer is made up of YG Entertainment delivering its IP and Binance providing the know-how to mint and take care of YG’s IP-based NFTs.

The two organizations declared that they would also venture into developing a metaverse sport on Binance Sensible Chain, a proprietary blockchain network started and operated by Binance, to create a new expertise and, therefore, worth for their supporters utilizing the blockchain technology.

3. SM Enjoyment

SM Amusement is an legendary leisure corporation in Korea as a pioneer in establishing the first systematic idol incubation technique and ecosystem, paving the way for K-pop to blossom into a world wide phenomenon. SM Entertainment’s entry into the overseas sector commenced in 1997, and it was also SM Entertainment that held the first significant-scale K-pop live performance in Europe in 2011.

SM Entertainment’s exploration in the discipline of NFT is generally led by its founder and standard producer Soo-Man Lee actively taking the stage wanted to advance into the NFT enterprise. It’s well worth noting that Lee has participated in “Binance Blockchain Week,” held by Binance in Dubai March 28-30, taking part as a keynote speaker at the occasion.

He was also invited to the opening session of the World-wide Crypto Forum of The World Authorities Summit 2022 and engaged in a heated discussion on defining the this means of NFT, blockchain, and metaverse in the entertainment market. His participation signifies the music industry’s increasing fascination in blockchain technological know-how as a viable component for business enterprise growth.

SM Entertainment’s effective debut of Aespa, an avatar-infused woman group, is a substantial indicator of where by the mainstream songs and entertainment firms are headed.

4. Fantagio

Fantagio is yet a further mainstream K-tradition powerhouse that is actively expressing its desire in moving into into the discipline of NFT. As a in depth amusement corporation listed on the KOSDAQ with the subsequent era of K-pop groups these types of as Astro and Weki Meki as its artists together with a variety of Korean actors, Fantagio is growing its involvement in content material technology with noteworthy collaboration such as the one particular with Studio Dragon, Korea’s biggest drama manufacturing business, to make the drama “Blind.”

Fantagio lately introduced a plan to collaborate with Fellaz, a in depth world wide web3 NFT resolution company for leisure 3., to carry out a fan-centered NFT job. Fantagio will be releasing its very first NFT collection in the close to potential with Fellaz, and showcase how mainstream songs, fandom and NFTs can be brought with each other to produce new worth for both of those the artists and the enthusiasts.

5. Abyss Enterprise

Abyss Business is a privately held entertainment enterprise, comparatively modest in dimension when compared to the aforementioned corporations. Now, Sandara Park from 2NE1 and Sunmi from Wonder Girls are aspect of Abyss Enterprise.

Abyss Firm’s NFT-connected organizations have introduced significantly attention as they have shown notable outcomes with their NFT collections primarily based on artists’ IP. In November very last year, Abyss Enterprise signed an MOU with FSN, a blockchain-unique marketing and advertising enterprise. In February this yr, the two companies issued “Sunmiya Club” PFP as their initially NFT collection employing the IP of Sunmi from Speculate Girls. The whole assortment was offered out at OpenSea in just one 2nd soon after the launch, reaching a 24-hour trading volume of 4.66 million Klays (USD 5.74 million).

Abyss Firm’s NFT small business performance is referenced as a successful use-case of K-pop IP and NFT technologies and is seen as the initially of lots of far more scenarios to come. Though we have still to see how this sector will unfold, with the extensive spectrum of NFT use-cases that are at this time remaining developed and launched into the sector, integration of net3 into the entertainment market appears to be a pattern that is here to stay.

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Simon Han
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