Toronto’s Mustafa has been crowned the winner of the 2022 Prism Prize for his music movie “Ali.”
The self-directed video clip was chosen by a panel of around 130 esteemed market professionals in Canadian music and visual arts. Mustafa took home the $20,000 Grand Prize for Canadian music online video of the 12 months, surpassing nine other video clips from artists like Haviah Mighty, BADBADNOTGOOD, and additional.
The video tackles the concern of gun violence through the lens of a neighborhood struck by grief. Mustafa shines a light on the weighty burden of mourning and therapeutic right after loss, as he honours the daily life of Ali Rizeig, a cherished pal, son, and brother from Regent Park who was killed in 2017.
“In our tenth yr of the Prism Prize, it is clearer than ever that Canadian creatives are continuing to consider the artwork of music movies to new heights, giving persuasive and psychological visuals for audiences everywhere,” reported Louis Calabro, VP of programming and awards at the Academy of Canadian Cinema & Television and founder of Prism Prize. “Mustafa’s ‘All’ is no exception—the video is the ideal accompaniment to the deeply shifting song, a attractive tribute to Mustafa’s dear late buddy, Ali Rizeig.”
The reside screening and awards presentation also presented the 2022 Special Award recipients. Mustafa was selected for the Willie Dunn Award and received a $2,500 honorarium. When questioned to decide on an emerging Canadian imaginative to spotlight and be the beneficiary of the $2,500 he picked fellow Toronto-based rapper Puffy L’z.
Alongside Mustafa were being a variety of Canadian creatives acknowledged for their operate, like Chiiild, a Montreal-primarily based soul and jazz band, who gained the Hello-Fidelity Award for ground breaking recording artists in tunes videos. Toronto-dependent director Iris Kim was given the Lipsett Award, which celebrates a exceptional technique to new music movie artwork. Immediate and digital artist Sammy Rawa gained the Unique Accomplishment Award.
Although “Ali” received the $20,000 prize, teams in the Prime 10 shortlist been given $1,000 courtesy of Patron spouse Slaight Music. All Prism Prize Award recipients, such as the Grand Prize, Viewers Award, and all Special Award winners will acquire $2,500 in grants for rental products courtesy of partners at William F. White Intercontinental Inc.
To observe the music videos from this year’s nominees and winners stop by the formal Prism Prize web-site.