June 3, 2023

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Robert Charles Images appears to improve its visible providers with videography, augmented reality: Outlook 2022

Among the Susanna Zemba’s many prized belongings is a treasured photograph of her grandmother. Her “nonna” experienced traveled from Italy to Western Massachusetts to rejoice Zemba’s marriage.

“My father-in-legislation took the most gorgeous picture of my nonna with her smile that I’ll in no way forget about. That’s how you try to remember your spouse and children,” states Zemba.

Zemba is in the organization of earning and selling recollections as co-owner of Robert Charles Images in East Longmeadow.

Back again when her father-in-legislation, Robert Charles Zemba, started the small business additional than 30 yrs in the past, digital cameras weren’t in the photograph. All the things was shot on movie that had to be processed and then presented as photographic prints.

“It’s difficult to outlining to young ones that you’d get a picture and have the film designed, and it would just take weeks not hrs or seconds,” Susanna Zemba claims. “Today, they can consider a picture and see it instantly on their phone.”

Robert Charles’ small business focus is on family and personal portraits. Now far more than at any time the studio is competing with the notion and truth that folks can get their possess electronic pictures and see them immediately. That leaves Zemba and her staff conveying the benefit of a experienced photographer and the work they deliver.

“I anxiety the new technology will forget about about the have to have for prints and wall portraits and the albums since if you assume about it, how numerous instances do you print a picture off your mobile phone? It’s hardly ever if ever performed,” she states.

Pics that can be held on one’s fingers, hung on walls, framed and kept in albums are what a person generation passes on to the following, states Zemba.

“My objective when persons appear to me is to remind them of that want. That’s our legacy,” she claims. “That’s what we’re leaving guiding for our children and our children’s youngsters — photos of us. Which is who we are. They’re treasured photographs.”

The pandemic had little impression on the enterprise since most of the function they do is with people and people today, according to Zemba. Those photographs can be taken securely, outdoor with all people – or at the very least the photographer and the topics – at the very least 6 ft apart. Their small business does not count on indoor gatherings like weddings and parties, the sorts of functions that COVID cancelled.

In simple fact, Zemba claims, the pandemic reminded persons how vital it is to seize spouse and children photos.

“The pandemic gave them a motive to bear in mind why household is critical,” Zemba says. “We’ve done some wonderful 4-technology portraits about this past 12 months for the reason that men and women have been at dwelling with the grandparents and the kids. Grandma and grandpa have turn out to be a incredibly significant component of their lives and now they’re aspect of the portraits.”

Robert Charles also has a sturdy business small business, photographing corporate executives and their goods. That line is executing effectively and represents long term progress as companies want to present a photograph-perfect impression.

“They want to up their game in social media and have their web sites, Fb web pages and other social platforms look a small far more specialist,” suggests Zemba. “We’re really doing the job hard at featuring that for our purchasers.”

Robert Charles is striving to give its purchasers a total variety of visible companies, specializing not only in photography but now videography, augmented fact and virtual reality. Giving shoppers a “full immersive experience” will enjoy a important part in rising the company.